STARLUX Airlines Indoor Brand Wall | Metal & Acrylic Illuminated Lettering Brand Aesthetics Case
Selected Works
Premium Brand Identity × Layered Light Aesthetics
CHYIHAUR designed and fabricated an indoor brand wall for STARLUX Airlines, echoing the brand's vision through world-map and starry-galaxy imagery. Combining metal, acrylic and LED, we used acrylic illuminated lettering, painted metal floating-foot letters and painted circular acrylic accents, with dual front- and back-lighting to build depth. Completed in 30 days with a one-year workmanship warranty.
Year
2020
Client
STARLUX Airlines
Partner
Zhucheng Interior Design | Jiuqi Design
Project Planning & Execution
CHYIHAUR Team
From its founding, STARLUX Airlines has redefined the Taiwanese aviation industry with a premium, luxury positioning where no detail of the brand space can be compromised. This indoor brand wall had to turn the vision of 'flying to the world' into something visible and tangible—CHYIHAUR drew on world-map and starry-galaxy imagery, using metal, acrylic and layered light to make the brand story glow on the wall.
Turning the vision of flying to the world into a single wall
01
Project Background & Challenge
STARLUX Airlines is known for its premium brand aesthetics, and its indoor brand wall was never meant to be a mere mounted logo—it had to carry the brand's entire worldview. The design draws on world-map and starry-galaxy imagery, aligned with STARLUX's far-reaching vision and translated onto a physical build. The core challenge was rendering a flat design language into a three-dimensional piece across multiple materials and techniques, while letting the layered light precisely express the design intent.
One Layout, Several Methods
Elements that sit side by side on a layout do not have to be made the same way. The brand lettering is acrylic illuminated lettering; the main visual element is painted metal standoff lettering, held off the wall for a floating depth; the star accents are painted acrylic. Which role gets which material is settled at the translation stage. Front lighting and backlighting run together, so that crisp letter faces and a soft glow around the outlines both hold.
02
Design Goals & Strategy
We built the piece around 'layered light': the brand lettering uses acrylic illuminated letters, the key visual elements are rendered as painted metal floating-foot letters for a three-dimensional, suspended feel, and the starry imagery is punctuated with painted circular acrylic accents. Lighting combines both front and back sources so the letters read clearly while their outlines carry a soft halo, evoking the composure and luxury of an aviation brand. Precise alignment and levelling during installation keep the entire wall visually harmonious.
How It Reads Unlit
Unlit, the wall still has to hold: the baked-paint tones and the reflective edging carry the contrast before any LED is involved. Straight-on is the view that exposes any tilt, so installation aligned and levelled the pieces one at a time until the whole wall sat true.
- 01Brand Wall Design PlanningVisual and compositional planning built on world-map and starry-galaxy imagery.
- 02Illuminated & 3D Lettering FabricationFabrication of acrylic illuminated letters and painted metal floating-foot letters.
- 03Sculptural Element FabricationPainted circular acrylic star-point elements that echo the starry-galaxy imagery.
- 04Lighting Layout & InstallationDual front- and back-lighting layout, with precise alignment and levelling.
Depth Only the Angle Shows
The corridor means people mostly meet this wall on the diagonal. The gap the standoff letters hold off the surface turns into shadow only from that angle, and that is what lifts a flat map into relief.
- 01Primary MaterialsMetal / acrylic / LED.
- 02Lettering TechniquesAcrylic illuminated letters / painted metal floating-foot letters / painted circular acrylic.
- 03Lighting LayoutDual front- and back-lighting to build layered depth.
- 04Timeline & Warranty30-day construction cycle; one-year workmanship warranty.
Warm and Cool Once Lit
The warm yellow backlight spreads from behind the panels onto the wall, while the lit letters read as an even cool white; the two kinds of light stack up on the same wall, and the black outlines become silhouettes.
03
Project Outcome
The completed STARLUX Airlines brand wall faithfully translates the world-map and starry-galaxy imagery into a physical piece: the three-dimensional shadows of the floating-foot letters, the even glow of the illuminated letters and the diffused back-lighting layer over one another for 100% design fidelity. Fully integrated with the interior design, the brand wall becomes the most memorable focal point of the premium brand experience.
Learn More
FAQ
This is a case in which CHYIHAUR carried out the design planning and fabrication of an indoor brand wall for STARLUX Airlines. The brand wall echoes the brand's vision through world-map and starry-galaxy imagery, combining metal, acrylic and LED lighting, with fabrication and installation completed within 30 days.
The brand wall uses metal, acrylic and LED as its primary materials, with techniques including acrylic illuminated letters, painted metal floating-foot letters and painted circular acrylic, lit with a dual front- and back-lighting configuration.
The design draws on world-map and starry-galaxy imagery, aligned with STARLUX Airlines' far-reaching vision and translated onto a physical build. Through the three-dimensionality of the floating-foot letters and the layered light of the front and back sources, the brand's worldview becomes a tangible presence you can feel in the space.
Painted metal floating-foot letters are three-dimensional letters formed in metal, finished with a painted surface and mounted with floating feet that hold them off the wall. Under lighting they create a sense of suspension and layered shadow, and they are often used on brand walls where a refined finish matters.
The STARLUX Airlines brand wall had a 30-day construction cycle and 100% design fidelity; a one-year workmanship warranty is provided upon completion.
If you are planning an indoor brand wall, illuminated lettering or identity fabrication for your company or brand, you are welcome to reach CHYIHAUR through the 'Contact Us' page on our official website. The team will provide planning recommendations and quotations tailored to your space and brand character.
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