Dream Plaza AVEDA | Frameless Illuminated Metal Precision Letters & Galvanized Signage
Selected Works
A Brand Glow Refined Until the Frame Disappears
In collaboration with Hehao Design, CHYIHAUR crafted the interior illuminated dimensional lettering and signage system for AVEDA at Dream Plaza: stainless steel folded returns paired with CNC-lathe chamfered acrylic, precisely inlaid to achieve a completely frameless glow across the face; galvanized metal signage with its signature spangle texture and dark-coffee baked-enamel dimensional letters, completed in 12 days.
Year
2025
Project Planning & Execution
CHYIHAUR Team
AVEDA stores are defined by natural texture and refined detail, so the signage and wayfinding could never simply be 'hung up'—they had to dissolve into the atmosphere Hehao Design created. For this Dream Plaza opening, CHYIHAUR handled the interior illuminated dimensional letters and signage system, using frameless precision craftsmanship to let the brand identity appear in the space in its cleanest possible form.
Frameless light, the cleanest possible brand identity
01
Project Background & Challenge
As AVEDA opened at Dream Plaza within its retail rollout, the space was directed by Hehao Design while CHYIHAUR produced the brand identity elements. The brand demanded illuminated letters with a completely frameless face and no acrylic protruding at the edges—meaning the acrylic had to be precisely inlaid within the depth of the metal letters. The slightest deviation in the metal fold or the fit of the acrylic would leave a gap or a bright edge, making this the most craft-critical element of the entire project.
Zinc grain as the finish
Galvanised metal is normally treated as a substrate. Here the approach is inverted: its own spangle pattern is kept as the finished surface, while refinement is carried by the dark-brown baked-enamel dimensional letters. A rough material and precise type sit in contrast, echoing AVEDA's natural character.
02
Design Goals & Strategy
The strategy followed two tracks. The illuminated letters pursued absolute refinement: once the stainless steel folded returns were formed, the surface acrylic was chamfered with CNC-lathe technology and precisely inlaid within the dimensional metal letters, achieving a fully frameless face with no protruding acrylic at the edge. The signage system took the opposite approach, using the signature spangle texture unique to galvanized metal directly as the finished face material, paired with modern dark-coffee baked-enamel dimensional letters—setting a raw material against refined typography in a contrast that echoes AVEDA's natural sensibility.
One bold line, one fine
The lettering on this wall is not illuminated; its edges only drop a shallow shadow across the timber grain. Installation went in alongside the interior fit-out and was set precisely on site, with the illuminated lettering and the wayfinding system completed in the same push to meet the store opening.
- 01Interior illuminated dimensional lettersDesign and fabrication of frameless illuminated metal precision letters.
- 02Interior signage systemPlanning and production of galvanized metal signage and floor wayfinding.
- 03Metalwork & surface finishingStainless steel return forming, CNC chamfering, and baked-enamel finishing.
- 04On-site installationEntering in step with the interior fit-out for precise, exacting installation.
The Cost of a Frameless Edge
The acrylic is chamfered on a lathe so that it seats precisely within the thickness of the folded stainless steel edge; even a slight loss of fit shows up as a gap or a bright line.
- 01Illuminated precision lettersFormed from stainless steel folded returns—completely frameless face, no protrusion at the edge.
- 02Acrylic craftsmanshipCNC-lathe chamfering, precisely inlaid within the depth of the metal letters.
- 03Signage systemGalvanized-metal spangle finish plus dark-coffee baked-enamel dimensional letters.
- 04Schedule & warrantyA 12-day build cycle; one-year lighting warranty and two-year structural protection.
Division between space and signage
The patterned timber panelling, the backlit shelving and the pendant lights all belong to the interior overseen by 禾浩設計, while the pieces CHYIHAUR produced were aligned to those materials.
03
Project Results
The completed AVEDA store identity delivers illuminated letters with a completely frameless face and clean, even light, while the spangle texture of the galvanized signage echoes the materials of the space—achieving 100% design fidelity. Precision letters and signage were installed together on schedule, allowing the store to open on time and establishing a repeatable production spec for the brand's future rollouts.
Learn More
FAQ
This is a case executed by CHYIHAUR in collaboration with Hehao Design, delivering the interior illuminated dimensional lettering and signage system for AVEDA's opening at Dream Plaza within its retail rollout. The illuminated letters use a frameless illuminated metal precision-letter technique, while the signage is finished in the spangle texture of galvanized metal—produced and installed in 12 days.
Frameless illuminated metal precision letters are a high-precision technique in which stainless steel folded returns are formed and then CNC-lathe chamfered acrylic is precisely inlaid within the depth of the metal letters, so the face is completely frameless with no protruding acrylic at the edge. The result is visually clean with even light, ideal for brand spaces that demand refined detail.
The biggest difficulty lies in the fit: the acrylic must be precisely inlaid within the depth of the metal, which puts enormous demands on the accuracy of the metal fold and the fit of the acrylic letters. Too much deviation at any step produces a gap or a bright edge, breaking the frameless effect.
The signage is made of galvanized metal, retaining the spangle texture unique to galvanizing as the finished face material, paired with modern dark-coffee baked-enamel dimensional letters—presenting the raw and the refined side by side.
The build cycle for this project was 12 days, with 100% design fidelity; on completion it comes with a one-year lighting warranty and two-year structural protection.
If you're looking for interior illuminated dimensional letters, a signage system, or brand identity production for a retail chain, reach out to CHYIHAUR via the 'Contact Us' page on our official website, and our team will provide planning advice and a quote based on your space.
Other Cases
Other Cases
These projects may not headline our portfolio, yet each reflects the same commitment CHYIHAUR brings to brand and space.
Whatever the scale, every piece is held to the same standard — so each sign, each installation, becomes a definitive mark the brand leaves on the city.
