Orange Shabu Shabu House Taichung Exterior Signage | Large Seamless Metal Round Sign Case Study
Selected Works
Details that convey the art of hospitality
CHYIHAUR crafted the exterior signage and halo-lit light box for Orange Shabu Shabu House's Taichung location, fabricating a large seamless metal round sign and Channelume channel letters in stainless steel and aluminium alloy. Front and back dual illumination complements the stone facade designed by architect Paul Noritaka Tange. Completed in 30 days with a one-year workmanship warranty.
Year
2025
Client
Zengtou Design
Project Planning & Execution
CHYIHAUR Team
Orange Shabu Shabu House's Taichung location rises as a standalone building designed by renowned Japanese architect Paul Noritaka Tange, its exterior layering restrained stone with Oriental bamboo-grove motifs to convey the brand's warm, refined character. Signage on architecture this considered cannot simply be "hung on"—CHYIHAUR weighed every factor from structural assessment and regulatory review to lighting angle and architectural proportion, making the signage part of the building itself.
"Details convey the art of hospitality."
01
Project Background & Challenges
Orange Shabu Shabu House is a flagship name in premium hotpot, and its Taichung location—a standalone building—marks a new milestone for the brand, the architecture itself a meticulously designed work. The exterior signage had to honour the architectural vocabulary: communicating the brand identity clearly within the urban streetscape while never disrupting the composed atmosphere built from the stone facade and bamboo-grove elements. Signage on a large building's exterior also involves structural assessment, regulatory review and on-site construction conditions—every step demanding precise judgement.
Facade Presentation
Designing signage for the exterior of a large building is no simple matter. From structural assessment, regulatory review and on-site construction to lighting angle and architectural proportion, every step calls for precise judgement. Working with Orange Shabu Shabu, we upheld the same spirit of treating every detail with care, letting the brand's composure and warmth be seen in physical space.
02
Design Goals & Strategy
We set the goal as letting brand identity and architecture coexist: the primary identity uses a large seamless metal round sign fabricated in stainless steel and aluminium alloy, its rounded form echoing the brand's warm character; the lettering is rendered as Channelume channel letters paired with a halo-lit light box, front and back dual illumination keeping it refined by day and softly glowing by night. Built to a chain-rollout identity specification, this approach can carry through to the brand's future locations.
Panoramic Presentation
Orange has always held to the utmost art of hospitality and detail quality; behind every dish lies precise mastery of time and temperature. With that same standard, we created the identity signage for the Taichung location's building exterior—
- 01Exterior Signage DesignPlanning sign placement and dimensions to the building's proportion and facade materials.
- 02Seamless Metal Round SignA large seamless round sign fabricated in stainless steel and aluminium alloy.
- 03Channel Letters & Halo-Lit Light BoxChannelume channel letters paired with a halo-lit light box in a front-and-back illumination layout.
- 04Structural Assessment & On-Site InstallationStructural assessment, regulatory review and on-site construction quality control.
Warmth that draws close to the heart
CHYIHAUR believes design is not surface decoration but the embodiment of a brand's spirit—and this dedication deserves to be seen.
- 01Primary MaterialsStainless steel / aluminium alloy.
- 02Signage CraftLarge seamless metal round sign + Channelume channel letters.
- 03Lighting ConfigurationFront and back dual illumination—refined by day, gentle by night.
- 04Timeline & Warranty30-day construction cycle; one-year workmanship warranty.
03
Project Outcome
On completion, Orange Shabu Shabu House's Taichung location saw its signage merge seamlessly with Paul Noritaka Tange's architecture: the large seamless metal round sign reads clean and crisp against the stone facade, while at night the halo-lit light box casts a warm glow—design fidelity reaching 100%. The brand's art of hospitality extends from the cuisine to the building exterior, so every visitor senses Orange's refinement before stepping through the door.
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FAQ
This is a case in which CHYIHAUR delivered the exterior signage and halo-lit light box for Orange Shabu Shabu House's Taichung location, a premium hotpot brand. The signage comprises a large seamless metal round sign and Channelume channel letters in stainless steel and aluminium alloy, set against the standalone building facade designed by Paul Noritaka Tange, completed in 30 days.
The main sign is fabricated in stainless steel and aluminium alloy; the craft is a large seamless metal round sign paired with Channelume channel letters, with front-and-back dual illumination and a halo-lit light box.
The key is for the signage to respect the architectural vocabulary rather than steal the show: CHYIHAUR weighed everything from structural assessment and regulatory review to lighting angle and architectural proportion, so the sign's position, size and illumination blend into the composed atmosphere of the stone facade. Construction on a large building's exterior also requires thorough upfront assessment to ensure installation safety and quality.
The construction cycle for the Orange Shabu Shabu House Taichung exterior signage project was 30 days, including fabrication and on-site installation, with design fidelity reaching 100%.
This project comes with a one-year workmanship warranty; any issues relating to the fabricated items during the warranty period are handled by the CHYIHAUR team.
If you are planning exterior signage, channel letters or a chain-rollout identity for a food and beverage brand, contact CHYIHAUR via "Contact Us" on the official website, and the team will provide planning advice and a quote based on your architectural and brand conditions.
Other Cases
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These projects may not headline our portfolio, yet each reflects the same commitment CHYIHAUR brings to brand and space.
Whatever the scale, every piece is held to the same standard — so each sign, each installation, becomes a definitive mark the brand leaves on the city.
