Dream Animation | Outdoor Signage & Corporate Facade Identity Case for an Animation Studio
Selected Works
Hanging the Power of Storytelling onto the Corporate Facade
CHYIHAUR designed and fabricated outdoor signage for the animation studio Dream Animation, extending its brand identity onto the building facade so the creative team's image is seen from the sign onward, giving the corporate site a clear, professional first impression.
Year
2023
Project Planning & Execution
CHYIHAUR Team
For an animation company built on creativity, the facade of its corporate site is an extension of the brand. Dream Animation commissioned CHYIHAUR to design and fabricate outdoor signage, so that visitors and partners feel the team's professionalism and character from the sign before they even step inside.
01
Project Background & Challenge
Dream Animation is one of Taiwan's leading animation studios, and the outdoor sign at its corporate site does more than mark a location — it carries the brand's outward image. The challenge here was to make the sign say two things at once: first, a clear corporate identity that helps visitors and partners find the place with ease; second, a presentation befitting the creative industry, one that never settles for the generic facade of an ordinary company.
Scaled from the far view
The sign was never built as a separate box hung on the wall; the letters are laid out along the existing concrete facade, so the frontage does not fall into the standard-issue look of an ordinary company front. Letter height and line spacing were worked back from the viewing distance at the corner junction: visitors mostly have to pick the building out from across the street or from a passing car, so the proportion has to hold at that distance and still not look heavy when you walk up and look at it from below.
02
Design Goals & Strategy
Working from the brand identity, CHYIHAUR planned the form and proportion of the sign so the lettering reads clearly and sits in balanced proportion against the building facade. The overall presentation is anchored in a crisp, professional tone that preserves the brand's character, making the sign part of the corporate image rather than merely a marker board.
The glance from directly below
The grey wall carries only these two rows of characters: 夢想動畫 above, 風度影業 below. Looking up from the foot of the wall, the names are read in exactly that order. Sunlight drops a clear shadow beside the letters; this is a piece made to hang outdoors for years.
- 01Outdoor Signage DesignPlanning the sign's form and proportion around the building facade and viewing angles.
- 02Signage FabricationTurning the corporate identity into a durable outdoor sign.
- 03On-Site InstallationPositioning, mounting and finishing to suit the site's conditions.
Two faces of the corner
The split is by language, not by brand: Chinese on the grey wall, English on the white one. Both names appear in full on each face, so no one ends up reading only half of it.
03
Project Outcome
Once complete, Dream Animation's outdoor sign gave the corporate site a clear, brand-driven facade: visitors can confirm the location at a glance, and the brand identity appears on the building with fitting poise — telling the first-impression story well for a team that tells stories.
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FAQ
Dream Animation is an outdoor signage design and fabrication case CHYIHAUR delivered for an animation studio. The project extended the brand identity onto the building facade of the corporate site, balancing legibility with the brand sensibility of the creative industry.
For a corporate site, the outdoor sign gives equal weight to image and recognition — the planning core of CHYIHAUR's work on Dream Animation. Unlike a retail storefront aimed at drawing in passing customers, it helps visitors and partners find the site easily while conveying the company's professionalism and character through a fitting visual presentation.
For the Dream Animation case, CHYIHAUR provided outdoor signage design, signage fabrication and on-site installation — from translating the identity and planning proportions to final finishing, all delivered by the team end to end.
If your company is planning outdoor signage or facade identity for a corporate site, reach CHYIHAUR through the "Contact Us" page on the official website, and the team will provide planning advice and a quote based on your building and identity requirements.
CHYIHAUR first determined the sign's form and proportion from the building facade and the angles it would be viewed from, so the lettering reads clearly at a well-judged scale. In fabrication, the corporate identity was turned into a durable outdoor sign. On site, positioning, mounting and finishing were then carried out to suit the conditions of the location, letting the sign sit securely on the building.
Other Cases
Other Cases
These projects may not headline our portfolio, yet each reflects the same commitment CHYIHAUR brings to brand and space.
Whatever the scale, every piece is held to the same standard — so each sign, each installation, becomes a definitive mark the brand leaves on the city.
