CHLITINA RENAI | Beauty Salon Outdoor Signage Project Case Study
Selected Works
Let the brand's beauty be seen first at the storefront
CHYIHAUR delivered the outdoor signage project for beauty brand CHLITINA's RENAI store — from translating the brand identity to signage design and on-site installation in one seamless flow. A consistent, refined storefront presence sharpens street-level recognition, turning the store into the brand's most direct point of exposure.
Year
2024
Project Planning & Execution
CHYIHAUR Team
For a beauty brand, storefront signage is more than a store name — it is the customer's first impression of beauty itself. CHLITINA's RENAI store entrusted CHYIHAUR with its outdoor signage project, so the brand identity could be presented on the street facade in full, refined detail.
01
Project Background & Challenge
CHLITINA is a brand deeply rooted in beauty and skincare, where visual consistency across store locations directly shapes customer trust. The RENAI store's outdoor signage had to faithfully carry forward the brand's established identity while staying clearly recognizable among the many storefronts lining the street. Translating the brand's refined character onto the signage in full, within the constraints of a limited facade, was the core challenge of this project.
The copying task in a chain rollout
A chain store's sign is not designed from scratch; it carries the brand's existing identity onto this frontage. Typeface, colour and proportion follow the brand standard, and only size and position can be adjusted to site conditions. The difficulty is that the usable frontage is limited, yet the brand's consistent refinement still has to come across — tidy to look at by day, and recognisable as the brand from a little further off.
02
Design Goals & Strategy
We set our sights on consistent identity and finished quality: the signage visuals were planned on the foundation of the brand's standard identity, keeping typography, color, and proportion true to the brand image. We then sized and positioned the signage to suit the storefront facade, balancing a clean, crisp daytime look with strong street-level visibility — so passersby recognize the brand at a glance.
The half the sign leaves out
A fascia sign has to register before anyone gets close, so the type has to be large and the content it can carry is naturally limited; the treatment message and the Chinese copy are all left to this vertical board at the door, read only from a step or two away. The information is split in two by reading distance.
- 01Outdoor Signage DesignPlanned the storefront signage visuals and facade layout in line with the brand identity.
- 02Signage FabricationFabricated the outdoor signage to the design drawings, controlling quality down to the detail.
- 03On-Site InstallationScheduled around the store's operating hours for precise, well-positioned installation.
A second placement at the corner
Someone turning in from the corner cannot see the banner on the front wall; the pylon covers exactly that stretch, so the shop name appears before they reach the door.
03
Project Outcome
With the RENAI store's outdoor signage complete, the brand identity is presented in full on the street facade — typography and color faithfully matching the brand standard, and the storefront reading clean and consistent throughout. The signage has become the store's most direct brand exposure, and offers a proven reference for facade work across other stores within the CHLITINA network.
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FAQ
This is an outdoor signage project CHYIHAUR delivered for beauty brand CHLITINA's RENAI store. The project spanned signage visual design, fabrication, and on-site installation, presenting the brand identity in full on the storefront facade.
For the CHLITINA RENAI store, CHYIHAUR provided one-stop outdoor signage design, fabrication, and on-site installation. From translating the brand identity to drawing up the plans and carrying out the installation, a single team handled every step, keeping the finished work true to the design.
From CHYIHAUR's experience with beauty brands such as CHLITINA, the signage must faithfully carry forward the brand identity — typography, color, and proportion all consistent with the brand standard — with size and placement then set to suit the facade. The beauty industry prizes refinement and trust, and the quality of a sign's details directly shapes a customer's first impression of the brand.
When building signage for multi-location beauty brands like CHLITINA, CHYIHAUR places the highest priority on visual consistency across every store. Consistent signage lets customers instantly recognize the brand at any location, building recognition and trust, while giving future store openings a clear standard to follow.
If you're planning the design and fabrication of outdoor signage for a beauty salon, the CHLITINA RENAI store makes a useful reference case. Reach out to CHYIHAUR through the Contact Us page on our website, and the team will provide planning advice and a quote based on your storefront's conditions.
Other Cases
Other Cases
These projects may not headline our portfolio, yet each reflects the same commitment CHYIHAUR brings to brand and space.
Whatever the scale, every piece is held to the same standard — so each sign, each installation, becomes a definitive mark the brand leaves on the city.
