AVEDA Suspended Metal Signage | Grade-A Brushed Stainless Steel Illuminated Lettering Case
Selected Works
The Brand's Light, Suspended in Space
CHYIHAUR crafted a suspended metal advertising piece for AVEDA, pairing Grade-A brushed stainless steel with illuminated lettering. The fine hairline metal texture echoes the brand's natural, pure image; the suspended design lets the brand identity float within the space, clearly visible from every angle.
Year
2023
Project Planning & Execution
CHYIHAUR Team
AVEDA's spaces prize the natural and the pure, and its brand identity must be presented with equal refinement. For this AVEDA identity piece, CHYIHAUR planned a suspended metal advertising fixture—letting Grade-A brushed stainless steel illuminated lettering float within the space, taking up no wall and blocking no flow, yet visible from every angle.
01
Background & Challenge
AVEDA's store identity needed to be clearly seen within an open space, yet without a heavy wall-mounted sign breaking the room's sense of openness. A suspended piece was the answer—but the challenge followed close behind: a suspended fixture is examined from all four sides, so the edging and finish on every face must be flawless; the metal surface treatment also had to withstand close inspection to match AVEDA's demand for detail.
The Identity's Volume
AVEDA's spatial vocabulary is wood and botanicals, so an identity that shouted would read as an intruder. The lettering across this project is therefore handled with restraint: it does not compete through high contrast, it earns a second look instead. The same judgement carried through to the surface decision on the store's main identity — a soft, non-glaring finish was preferred over a high-gloss one.
02
Design Goals & Strategy
We set the direction as "lightly suspended, delicately lit": the body is Grade-A stainless steel finished with a brushed surface—the fine hairline grain gives the metal a soft luster that never glares, echoing AVEDA's natural, pure character; the brand lettering is rendered as illuminated letters so the identity reads clearly within the space. The suspended arrangement lifts the piece off the wall, keeping the brand in view from every angle along the flow.
The Identity's Smallest Size
A wayfinding system has more to handle than the one piece under the ceiling. The brand has to appear in the same set of letterforms at every touchpoint in the store, and once the size shrinks to something you can pick up by hand, the relationship between stroke weight and letter spacing must not drift.
- 01Suspended Signage DesignSuspended metal identity planning, considered from every viewing angle.
- 02Illuminated Lettering FabricationGrade-A brushed stainless steel illuminated lettering, crafted with precision.
- 03Metal Surface TreatmentBrushed finishing that draws out a fine, soft metallic luster.
- 04On-Site Suspended InstallationPositioned to the space's conditions and securely suspended.
03
Project Outcome
The finished suspended metal piece shows Grade-A brushed stainless steel with a soft, refined texture under the ambient light, while the illuminated lettering keeps the brand identity floating clearly above the flow. Visible on all four sides, the suspended form leaves no rough blind spot, and the identity blends naturally into AVEDA's spatial atmosphere—an understated metallic glow that becomes the store's most enduring brand mark.
Learn More
FAQ
This is a suspended metal advertising piece CHYIHAUR created for AVEDA, with a body of Grade-A brushed stainless steel paired with illuminated lettering. The suspended design lets the brand identity float within the space, clearly visible from every angle of the flow.
Brushing is the stainless steel surface treatment CHYIHAUR used in the AVEDA case, creating a fine hairline texture across the Grade-A stainless steel surface. Its luster is soft rather than glaring, wears well and resists fingerprints—especially suited to brand spaces that value a natural texture.
In the AVEDA case, CHYIHAUR used a suspended piece; the biggest difference is that it lifts off the wall and can be viewed from all four sides, taking up no wall and blocking no flow. In turn, the edging and finish of every face is inspected up close, demanding a higher standard of craftsmanship.
CHYIHAUR chose brushed metal with illuminated lettering for AVEDA because the soft hairline luster echoes the brand's natural, pure character, while the illuminated letters ensure the identity reads clearly within the space. Together they make the piece refined yet unassuming, blending naturally with the store's atmosphere.
If you are planning suspended store identity, metal illuminated lettering, or spatial signage, get in touch with CHYIHAUR through the "Contact Us" page on our official website, and the team will provide planning advice and a quote based on your space.
Other Cases
Other Cases
These projects may not headline our portfolio, yet each reflects the same commitment CHYIHAUR brings to brand and space.
Whatever the scale, every piece is held to the same standard — so each sign, each installation, becomes a definitive mark the brand leaves on the city.
