Indoor Sign Design for the Enjoy Champagne Wine BarHospitality Brand Identity Case
Selected Works
Let the tipsy mood begin at the sign
CHYIHAUR crafted the in-store indoor sign identity for the champagne wine-bar brand Enjoy Champagne, presenting an identity that matches the champagne-bar atmosphere and turning the brand name into a visual highlight of the space—conveying the brand's celebratory, tipsy mood from the very first glance and reinforcing customers' spatial memory and brand impression.
Year
2022
Project Planning & Execution
CHYIHAUR Team
A wine-and-dine space sells atmosphere; the moment a guest pushes the door open, their mood is carried along by the room. Named after champagne, Enjoy Champagne needed an in-store identity that echoes that lightness and sense of ritual. CHYIHAUR handled the fabrication and installation of the indoor sign for this project, making the brand name part of the very atmosphere of the space.
Open the door and meet the brand's sense of ritual first
01
Project Background & Challenge
Enjoy Champagne is a hospitality brand built around champagne dining, where the space lives and dies by atmosphere and mood. In a room like this, an indoor sign is more than a label—it is one of the props that set the tone: the identity has to blend into the lighting and décor, become the visual focus that guests photograph and remember the venue by, and stay clearly legible under the evening's ambient light. Balancing all of this was the core challenge of the project.
The Plate's Position and the Light
The plate carries no light source of its own, so whether the name reads at all depends on where the beam from above lands; the plate had to be positioned to meet that beam, and arriving a step late would put the two out of line. The brushed grain runs vertically, drawing the downward light into a soft band, bright at the centre and falling away at the corners; the dark lettering is read off the warm brown woven wall by contrast alone.
02
Design Goals & Strategy
We positioned the identity as the space's emotional highlight: the brand name is rendered in a way that suits a wine-bar temperament, naturally drawing the eye within the store's ambient lighting so guests feel the brand's presence before and after they take their seats. In fabrication we obsessed over material texture and precise installation, so the sign merges with the interior finish rather than reading as an object that was simply hung up afterward.
A Choice Among Many Lights
This corner is dim to begin with, the uplit bottles, the chiller and the pendant each holding a patch of it, so one more spotlight would only have added another light source. An internally lit box keeps the lamp inside the case instead, and its amber face stays apart from the white of the chiller, so at night the eye lands on the name first.
- 01Indoor Sign FabricationFabrication of the brand identity lettering to echo the wine-bar atmosphere.
- 02Spatial Identity IntegrationPlanning the identity's placement around the store's lighting and interior styling.
- 03On-Site InstallationCoordinating with the interior fit-out for precisely positioned installation.
Legibility from Depth
The letters do not light themselves; the dimensional forms press a short shadow onto the off-white wall, and the outline rises out of that shadow. Flat applied lettering would have left only a difference in colour.
03
Project Outcome
Once completed, the identity inside Enjoy Champagne became a natural visual highlight of the space, playing off the lighting to set the mood; guests sense the brand's character the moment they step in and happily use the sign as a backdrop for photos. The seamless fusion of identity and space makes the brand impression stick, marking this out as one of our signature cases in wine-bar space identity.
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FAQ
This is an indoor sign identity case that CHYIHAUR delivered for the champagne wine-bar brand Enjoy Champagne. The project presents the brand name in a way that suits the wine-bar atmosphere within the store, turning it into a visual highlight and reinforcing customers' memory of the brand.
For wine-bar spaces, the key to an indoor sign is blending with the atmosphere: the identity has to work with the store's lighting and décor, staying clearly legible under evening light without breaking the mood. CHYIHAUR plans how the identity is presented and where it is installed based on each space's lighting and circulation.
Yes—as long as the identity blends well with the space's atmosphere, the sign itself becomes a backdrop for guests' photos. The Enjoy Champagne project positioned the brand identity as the space's emotional highlight, so guests naturally remember and share the venue through it.
If you are planning a wine bar, bar, or dining space and need indoor signage and brand identity fabrication, get in touch with CHYIHAUR via the 'Contact Us' page on our official website. Our team will provide planning advice and a quote tailored to your space's atmosphere.
The core of this project was fabricating the brand identity lettering, where the finish quality of the letters decides how complete the sign looks up close. CHYIHAUR timed the installation with the interior fit-out, using precise positioning so the sign merges with the interior finish rather than reading as an object hung up afterward.
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